I'm Dan M. Jones, a Manchester-based SEO consultant with over a decade of hands-on experience. As founder and director of On Top Marketing Ltd, I help Manchester businesses climb the Google rankings, win more customers, and get recommended by AI tools like ChatGPT and Google's AI Overviews. It's results first, jargon free SEO, backed by transparent data you can check yourself. If you want an SEO consultant who tells you straight and delivers, get in touch today.
Search is changing fast. Google's AI Overviews now answer many queries at the top of the page, and studies show they can reduce clicks to websites by as much as 58%. That means simply ranking in the traditional blue links is no longer enough. There's a new way to market your business online: getting your brand surfaced and recommended inside the AI answers themselves, through AI optimisation (also called AEO and GEO). As a Manchester SEO consultant who specialises in exactly this, I make sure you stay visible whether your customers search on Google or ask an AI.
An SEO consultant improves your website so it ranks higher on Google and gets recommended by AI, then turns that visibility into real customers.
Search engine optimisation (SEO) is the work of making your website easier for search engines to find, understand and trust, so it appears when your customers search for what you sell. A good SEO consultant does not just chase rankings for their own sake. The job is commercial: more of the right traffic, more enquiries, and more revenue.
In practice that means auditing your site to find what is holding it back, fixing the technical foundations, creating content that answers your customers' questions, earning the links and signals that build authority, and now, making sure your business is visible inside AI-powered search too. As your consultant, I give you clear strategy and honest advice, and report on exactly what is working in plain English.
Every piece of my SEO consultancy is built to bring you more of the customers who are ready to buy.
Fixing the behind the scenes issues with speed, crawling, indexing and structure that quietly hold your rankings back.
Getting your business into Google Maps and local search across Manchester and the wider North West.
Creating and optimising pages that answer your customers' questions clearly and rank for the terms that matter.
Earning the trusted, relevant links that tell Google your site deserves to rank.
A deep review of your site, competitors and market to pinpoint exactly what is stopping you from ranking.
Driving qualified, ready to buy traffic to your product and category pages, from Shopify to WooCommerce.
AI optimisation gets your business recommended by AI tools such as ChatGPT and Google's AI Overviews, not just listed in the traditional results. As AI answers take more of the clicks, the businesses that are not set up for them simply do not get mentioned. This is my specialism, and it is a core part of every campaign, so you can be one of the first in your industry that AI actively points customers towards.
I am a results first SEO consultant. I do not deal in vanity metrics, I grow the traffic and enquiries that make you money, and I show you the proof inside your own Google account. On Top Marketing reports results such as these from real client campaigns.
198.54% more Google traffic in 3 months. Almost 3x the traffic, in a single quarter.
753.55% more Google traffic over 3 months versus the same period the year before.
55.88% more Google traffic in 3 months for ecommerce keywords with real buyer intent.
16 months of continuous growth for a local ecommerce and service provider business.
These are real screenshots from real client accounts. When you work with me, you can log in and check the numbers yourself. That is what transparent SEO looks like.
Both can grow your business. The difference is who you actually get, and how close you are to the strategy.
You deal directly with the senior specialist doing the thinking, not a junior account manager. You get clear strategy, honest answers, and someone who genuinely knows how modern search and AI decide who to recommend. When a project needs extra hands, I can call on a trusted team behind the scenes.
Big agencies can be great, but you are often passed to a junior, kept at arm's length from the strategy, and locked into long contracts. If you want senior expertise, a direct relationship and transparency, a consultant is usually the better fit, especially for local and growing businesses.
Simple: you pay for my time, and I give you my honest expert opinion. No packages, no lock-in, no sales pitch.
Tell me about your business and what you are trying to achieve.
You book a consultancy session at £150 per hour plus VAT. That is the whole deal.
I review your site, your market and your competitors in proper detail.
I tell you exactly what I would do to grow, and why, in plain English.
You leave with clear, prioritised recommendations for you or your team to run with.
Over the years I have worked with local businesses, national ecommerce brands and B2B companies. Sectors I regularly help include:
I am rated 5 stars on Google. Here is what some of the people I have worked with had to say.
★★★★★"Dan Jones and the team have been really brilliant, happy to share best practice and go the extra mile for clients. Thanks."
Jeremy Scott
★★★★★"Was very impressed with Dan Jones and using his SEO services for some local SEO clients. Dan at On Top Marketing is advanced and highly recommended for search engine optimisation."
James Dooley
★★★★★"So pleased I found Dan and On Top Marketing. They have made a huge difference to our online ecommerce shop and clearly live up to their name. Great team to work with and their SEO knowledge is second to none."
Beatrice M
★★★★★"We have tried a few local SEO companies over the years and not seen much come back, but with On Top Marketing we have always been extremely happy with the quality of leads and being pushed up the Google rankings. I highly recommend them."
Dan Stanica
★★★★★"On Top Marketing have done a brilliant job and we couldn't recommend them any higher. Dan worked on our new website creating the SEO and also fixed a few technical issues. Our website is now ranking highly and generating new traffic and sales. His knowledge on SEO and website design is immense. We will definitely continue using On Top Marketing for all our future SEO requirements."
David Stott, ECL Plastics Ltd
I'm Dan M. Jones, and I've been ranking websites since I taught myself SEO to win leads for my own web design work, going on to outperform far bigger agencies by focusing on one thing above all else: real, measurable results. In 2020 I founded On Top Marketing Ltd, and today I lead a small, senior team.
As search has shifted, I've become known for my work in AI optimisation, helping businesses get recommended by AI tools, not just ranked on Google. It's work that's earned me the nickname the "AI Optimisation King". I'm also an active SEO educator, sharing practical tips on the On Top Marketing YouTube channel and through my free "SEO Demystified" course.
I've spent time learning from and swapping ideas with some of the most respected names in search, and I bring that thinking to every piece of advice I give. When you work with me you deal directly with Dan M. Jones, not a junior, and you get a plain-talking consultant who tells you straight and keeps your data fully transparent.
Straight answer, no hiding it. Here is exactly what consultancy costs.
No retainers and no sales pitch. You get my genuine, expert opinion on your SEO and a plan you can run with, whether that's you, your team or your existing agency doing the work.
An SEO consultant improves your website so it ranks higher on Google and gets recommended by AI. That covers technical fixes, on page content, local SEO, link building and strategy, all aimed at bringing you more of the customers who are ready to buy.
Consultancy with me is £150 per hour plus VAT. You pay for my time and I give you my honest, expert opinion on your SEO, with no packages, no upsells and no lock-in.
Most businesses see meaningful movement within three to six months, with the biggest gains usually between six and twelve months. Local SEO in Manchester can move faster than national or ecommerce campaigns, because there is less competition for local terms.
A consultant gives you senior, hands on expertise and a direct relationship, rather than being passed to a junior account manager. You get clear strategy and honest advice, and can still draw on a specialist team behind the scenes when a project needs it.
No. Being based in Manchester means local clients get sharp local knowledge, but I work with businesses right across the UK and beyond, including national ecommerce brands and B2B companies.
AI optimisation, sometimes called GEO or AEO, gets your business recommended inside AI answers like Google's AI Overviews and ChatGPT. As AI Overviews reduce the clicks going to traditional results, being part of the AI answer itself is becoming essential, and it is a core part of my consultancy.
Tell me a little about your business and I'll get back to you personally to talk through how I can help you grow.
Get in touch